Finding your brand’s essence is a process of discovering what your business is all about, its nature, qualities, and attributes. Overall, it’s what your brand stands for and its personality. It is the first thing a person might say to describe it.
The look and feel that gives a style and tone to your business is just one aspect that helps you establish your brand identity and remain recognizable to your target market.
The objective of rebranding is to change the public's perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth; however, if done right a rebrand can create a new personality, establish your brand within a different market, and impressively expand your business' horizons.
The more you know about your target consumers, the more you understand them, and the better you can serve them. Basic data such as age, gender, occupation, family status, and location can be processed, interpreted and organized to help you generate the necessary information, and a meaningful profile that tells you who your ideal customers are. However, it is essential to learn more details about them. The following are five things you must know about your customers to understand their needs, gain their trust and loyalty:
Marketing research is crucial since it guides you to make better decisions for your business. This research can help you to gather information about your customer's needs and keep you informed about what your competitors are doing in your industry. Below, are five steps to follow during your Marketing Research Process:
Targeting a specific audience does not mean excluding all the other ones. Instead, target marketing allows you to focus on a particular customer that is more likely to buy from you than others; this is a more efficient way to reach potential clients and generate business.
The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to the correct one (your target audience).
The most valuable assets that customers treasure nowadays are saving money and time. Therefore, it is not rare to find that many shoppers have a natural tendency to do most of their buying online, it is highly convenient, and simplifies their lives. There are specific features that you as an e-commerce site should have that will help fulfill your buyers' needs, remain modern and be competitive all at the same time. Here is a list of five characteristics shoppers look for when purchasing a product online:
You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your site. So, why is it that a large number of your visitors are not converting into leads and customers? Why are they leaving your site? Consider if you are making any of the following mistakes to cause visitors not to stick around:
Identifying and then communicating the benefits that your business offers to your target market should be the purpose of your marketing strategy. The first step is to do an honest SWOT analysis, observing your strengths, weaknesses, opportunities, and threats. At this point, it is recommended to conduct market research on your existing customers; this can help you see the big picture of your reputation in the marketplace.