It seems as though every few months, a new technology device is out on the market. Whether it’s a new tablet, a new laptop, or larger phones, technology continues to innovate machinery forcing us, the public, to adjust. A few years ago, however, company websites failed to receive the memo, thus attempting to cater new technology appearing on the market. More than one website was created for the same product, service or company. This was inevitably time consuming, costly, and a confusing way of attempting to stay relevant. The creation of two URLs, additionally caused problems when establishing rankings and a following for said websites. Thankfully, a new way of staying up-to-date with technology was generated — Responsive Web Design.