SEO is an essential tool to increase the number of searches on a particular website. Therefore it also allows potentializing clients. As mentioned before, its use simplifies the decision-making process of the buyer. Likewise, it also reduces transaction’s time for both the buyers and the producers (companies offering a product or service) which translates into lowering of costs for both. Not to mention the short term and long term benefits that SEO provides them. Such as the buyer or client fulfilling his/her personalized needs after a brief search online because SEO serves as a guide by providing online visibility of the product or service that the buyer is searching for; resulting as a short-term benefit. By meeting the client’s needs,
A well-developed brand makes it easier to answer the questions of what is the soul and the core of your company. That will help establish your brand's identity. At this point, it is important to first know where your brand stands in the market, its strengths and weaknesses and create a vision and a mission statement which communicate what will your company become in the future and the purpose of your company respectively. Your brand’s development is a vital step in creating its identity, that is to say,
Venture Capitalist Mark Suster advises start-up companies, “If you don’t define your personal brand, the market will.” "I have long advised startup companies that if you don’t control your message, somebody else will, and your potential customers will form impressions
Finding your brand’s essence is a process of discovering what your business is all about, its nature, qualities, and attributes. Overall what you stand for and your personality. It is the first thing a person might say to describe it.