Establishing your brand identity online Your brand identity is not just about the aesthetic design of your logo, web design, and packaging, etc. It is also about the way you do business; this may include your product's qualities and attributes, customer service, and overall the benefits and assets you provide as a business. If you can develop a brand identity for your business, and send a strong message to your customers on how their life is going to improve with your product or service, then that would make it easier for people to acknowledge you. Besides remembering who you are, your customers will be more likely to come back and choose you over your competition.
Your customers' buying process describes a set of steps they take before making a final decision for a purchase. Understanding your customers' decision process will help you position your sales strategy accordingly. First introduced by John Dewey in 1910, the five stages provide a general framework of an individual's journey from considering a need for a product to then evaluating the experience after the purchase of the product or service has been made.
Why Is Your Website Losing Traffic and Sales? This question contains one of the most common concerns. You may have an optimized product page on your entire site, but for some reason, people just aren’t visiting as regularly. After all, the end-goal for optimizing product pages is to appear in the top results of the lead search engine. Without visual elements such as high-quality images of your product or service, keywords relevant to the product's description in the page's title tags, customer testimonials, proper image spacing, consistent logo and branding placement; customers aren't as likely to convert. While driving traffic to your homepage is essential, it's undoubtedly more critical to get customers to your product pages, since they are the parts of your website that are doing the selling and converting visitors into buyers. These are some of the pitfalls you will need to avoid to prevent your site from losing traffic and sales: 1. Poor Product or Service Descriptions
The process of optimizing a web page and its content, so it can easily be found by users searching for terms related to your website is called Search Engine Optimization. SEO's objective is also the process of making web pages more accessible for search engine indexing software, which allows the finding, scanning, and indexing of your site. An optimized SEO brings short and long-term benefits for your website. Online visibility is considered a short-term benefit that is acquired after you focus on keyword optimization, site structure, content description, customer reviews and social media integration among other aspects. Constant online visibility allows you to obtain an excellent SEO ranking, this meaning that clients can easily find your product/service. Additionally, it makes your brand more visible this way enabling brand positioning.