The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to the correct one (your target audience).
The most valuable assets that customers treasure nowadays are saving money and time. Therefore, it is not rare to find that many shoppers have a natural tendency to do most of their buying online, it is highly convenient, and simplifies their lives. There are specific features that you as an e-commerce site should have that will help fulfill your buyers' needs, remain modern and be competitive all at the same time. Here is a list of five characteristics shoppers look for when purchasing a product online: