There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that if you omit one, the entire web design will suffer.
Solid website layout
A solid layout is the foundation of a great website because it contains the navigational elements and all the content in an easy-to-find and organized manner. By keeping the page layout design simple and focusing on the structure of the white space, and elements such as size and position, your layout will not only be solid but versatile. Having three boxes in your layout is an example of a simple design that offers the potential for more possibilities. The goal is to give your clients a clean, functional, and professional website structure.
The right color scheme
Choosing the right dominant color for your brand, combining two or three complementary colors (accent colors), and selecting a background color for your design helps you create a color scheme for your website. Colors convey emotions and with the choice of the right ones for your logo and website you can attract the type of audience that you want.
Poor quality images on your website can transmit a negative message to your customers. In contrast, the use of high quality and unique images that are real and candid connect more with people and can make your product or service seem more appealing and professional.
Effective web fonts
When choosing your website typeface, consider its compatibility with modern web interfaces used on mobile devices and desktops. Another aspect to consider would be the tone and message: is it formal? , casual? Does the mood of the typeface match the text being read? Should the font be bold or light? How can it be combined with the color scheme and images?
A previous market analysis is essential in creating a website with information that is intuitive for the user. This means a natural way to find data. To keep it simple it is important to keep the navigation item menus to a minimum, from 5 to 10, depending on the type of website. Three essential things users want from their navigation: knowledge of where they are on the site, directions, and a way to go back home.