There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that if you omit one, the entire web design will suffer.
Identifying and then communicating the benefits that your business offers to your target market should be the purpose of your marketing strategy. The first step is to do an honest SWOT analysis, observing your strengths, weaknesses, opportunities, and threats. At this point, it is recommended to conduct market research on your existing customers; this can help you see the big picture of your reputation in the marketplace.
SEO is an essential process that helps you increase the number of searches on your website and as a consequence potentialize possible clients. Positioning in Google, one of the top global search engines is one of the objectives when using SEO. Several factors play an important role in web positioning, some of them are optimization of HTML code, an optimized web design for desktop and mobile devices, the identification of the right keywords and original web content. Furthermore, unique and well-developed content is part of the SEO process that affects the online visibility of a website or webpage in a web search engine’s results.
SEO is an essential tool to increase the number of searches on a particular website. Therefore it also allows potentializing clients. As mentioned before, its use simplifies the decision-making process of the buyer. Likewise, it also reduces transaction’s time for both the buyers and the producers (companies offering a product or service) which translates into lowering of costs for both. Not to mention the short term and long term benefits that SEO provides them. Such as the buyer or client fulfilling his/her personalized needs after a brief search online because SEO serves as a guide by providing online visibility of the product or service that the buyer is searching for; resulting as a short-term benefit. By meeting the client’s needs,
A well-developed brand makes it easier to answer the questions of what is the soul and the core of your company. That will help establish your brand's identity. At this point, it is important to first know where your brand stands in the market, its strengths and weaknesses and create a vision and a mission statement which communicate what will your company become in the future and the purpose of your company respectively. Your brand’s development is a vital step in creating its identity, that is to say,
Venture Capitalist Mark Suster advises start-up companies, “If you don’t define your personal brand, the market will.” "I have long advised startup companies that if you don’t control your message, somebody else will, and your potential customers will form impressions
Finding your brand’s essence is a process of discovering what your business is all about, its nature, qualities, and attributes. Overall what you stand for and your personality. It is the first thing a person might say to describe it.
There is an important element that your brand must have in order to create a visual language: an aesthetic logo design that communicates clearly with the target audience and gives it a memorable experience.
It seems as though every few months, a new technology device is out on the market. Whether it’s a new tablet, a new laptop, or larger phones, technology continues to innovate machinery forcing us, the public, to adjust. A few years ago, however, company websites failed to receive the memo, thus attempting to cater new technology appearing on the market. More than one website was created for the same product, service or company. This was inevitably time consuming, costly, and a confusing way of attempting to stay relevant. The creation of two URLs, additionally caused problems when establishing rankings and a following for said websites. Thankfully, a new way of staying up-to-date with technology was generated — Responsive Web Design.