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Why Is Your Website Losing Traffic and Sales?

MARKETING, DESIGN & BRANDING | 05/21/2018
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Why Is Your Website Losing Traffic and Sales? 

This question contains one of the most common concerns. You may have an optimized product page on your entire site, but for some reason, people just aren’t visiting as regularly. After all, the end-goal for optimizing product pages is to appear in the top results of the lead search engine. Without visual elements such as high-quality images of your product or service, keywords relevant to the product's description in the page's title tags, customer testimonials, proper image spacing, consistent logo and branding placement; customers aren't as likely to convert. While driving traffic to your homepage is essential, it's undoubtedly more critical to get customers to your product pages, since they are the parts of your website that are doing the selling and converting visitors into buyers. These are some of the pitfalls you will need to avoid to prevent your site from losing traffic and sales:


 1. Poor Product or Service Descriptions

A poor product description could prevent consumers from buying. Ultimately, we are all influenced positively or negatively by immediate impressions - page images, and convinced by language - product descriptions. A product or service description should be unique and emotive. You are indeed trying to provoke a reaction, based on a desire to buy and a need for further information or an immediate purchasing action. Why is my website losing traffic? It’s one of the most common concerns. You may have an optimized product page on your entire site, but for some reason, people just aren’t visiting as regularly. After all, the end-goal for optimizing product pages is to appear in the top results of the lead search engine. Without visual elements such as high-quality images of your product or service, keywords relevant to the product's description in the page's title tags, customer testimonials, proper image spacing, consistent logo and branding placement; customers aren't as likely to convert. While driving traffic to your homepage is essential, it's undoubtedly more critical to get customers to your product pages, since they are the parts of your website that are doing the selling and converting visitors into buyers. These are some of the pitfalls you will need to avoid to prevent your site from losing traffic and sales:


2. No Case Studies
We all know about the importance of social proof, some types include reviews, testimonials, social shares and, of course, case studies. This last one shows people who visit your site and are thinking about doing business with you that others like them have used your products and services effectively. The purpose is to win new customers by demonstrating the success that existing customers have already experienced with your product or service. That's why some people call them customer success stories. If you don't include case studies in your product's page, you are missing the chance of showing off what your customers love about you, which helps inspire trust  for new customers and is suitable for both SEO and your online reputation.


3. Unoptimized Keywords
Keyword optimization is the act of researching, analyzing and selecting the best keywords. The goal is to target and to steer qualified traffic from search engines to your product’s pages. Keyword search optimization is a fundamental step in the initial stages of search engine marketing; therefore, if you do a lousy job at selecting your target keywords, all your future efforts will be in vain. So it's essential to get keyword optimization right. If you don't choose and use keywords your customers are searching for, you won't be found, that means no traffic, no conversions, no sales.


4. Lack of A Clear Message
Your message has to be clear since your headline and tagline are a fast way to tell people what your site is about. People don't want to spend too long searching your website to see if you have what they want. They want a website with a clear message. Don't assume people get you. Creating a decent headline and tagline for your product's site forces you to think about your core business. And it's critical that you know what you are trying to convey precisely, it should be understandable for everyone. People want clarity when they visit a website for the first time; they have to be able to answer the following questions:

Do I understand this website? Is it clear what the product's benefits are?
Where or how can I get these benefits?
In other words, is it clear what your product or service is offering by just reading your website's headline and tagline?


5. Missing Original Content

Your website's information should give your audience something valuable but original; this means something different from other blogs, articles or sites, in other words, it should offer something different to the rest of information that is out there. Google’s mission reads ‘to organize the world’s information and make it universally accessible and useful.’ So, it's essential that your information is something that is accessible and useful for your audience. This is why original content is so important for SEO. It's important to mention that your professional opinion on a particular topic counts as original content and will help towards building your brands authority and credibility.

 

Incorporating all of these elements will contribute to greater conversions and ultimately sales. Contact us today to get in touch with one of our team members and see how we can help! 

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